Responsible Marketing: Doing Well by Doing Good

نویسندگان

چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Corporate Social Responsibility: Doing Well by Doing Good?

We provide a framework for analyzing corporate social responsibility (CSR). Our model of CSR in this paper has two important ingredients – CSR is at least in part a profit motivated decision; and different CSR activities are aimed at different audiences. We examine the implications of our framework using a ‘visible’ CSR index that captures consumeroriented CSR. We find that CSR is more prevalen...

متن کامل

Doing Well by Doing Good? Community Development Venture Capital

paper presents preliminary fi ndings and is being distributed to economists and other interested readers solely to stimulate discussion and elicit comments. The views expressed in this paper are those of the authors and are not necessarily refl ective of views at the Federal Reserve Bank of New York or the Federal Reserve System. Any errors or omissions are the responsibility of the authors. fo...

متن کامل

Doing Well by Doing Good? Green Office Buildings

The behavior of the building and real estate sectors is quite important in matters of environmental sustainability. It is reported, for example, that buildings account for approximately 40 percent of the consumption of raw materials and energy. In addition, 55 percent of the wood that is not used for fuel is consumed in construction. Overall, buildings and their associated construction activity...

متن کامل

Doing well by doing good? The case of housing construction quality in China ¬リニ

JEL classification: R21 R31 Construction quality is a major problem in China's housing market. We investigate whether the housing market could provide incentives to encourage developers to promote construction quality beyond the compulsory, minimum standards by testing the financial viability of efforts made in this field by developers. This study takes place in the city of Beijing, where the “...

متن کامل

Marketing strategy: learning by doing

Managers can create and implement their own efficient strategic plans to adapt to changes which have diminished the firm’s competitiveness in the market. A three-step method can be applied in its formulation as an alternative to relying on outsourced planning or business consultants. The method includes the identification of economic, technological, or competitive factors within the firm which ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: GfK Marketing Intelligence Review

سال: 2016

ISSN: 1865-5866

DOI: 10.1515/gfkmir-2016-0002